In this article, the three share the results of a survey of 900 people across five countries, which looked at attitudes about data privacy and security. Though that practice may give firms an edge in the short term, in the long run it undermines consumers’ trust, which in turn hurts competitiveness, say authors Morey, Forbath, and Schoop. But they tend to be opaque about the information they collect and often resell, which leaves their customers feeling uneasy. With the help of technology, companies today sweep up huge amounts of customer data.
